The South Bucks Community Hospice has revealed an update to its look and name in preparation for the opening of its new, pioneering hospice.
The new hospice will become known as The South Bucks Community Hospice.
Charity Chief Executive Jo Woolf explained, "We are a community organisation. We exist for and because of our community; we want to recognise this in our name. Also, our research showed that people prefer our county to be given its full name so we have incorporated this."
Butterfly House
Jo Woolf explained the charity’s new name. "Around the world, people view the butterfly as representing endurance, change, hope, joy and life. Butterflies are perhaps best known for the amazing transformation they undertake. We would like our new hospice to be a place that supports people through transformation in their lives, change that we hope will foster amazing results."
"Butterflies have also been part of our image and brand for a long time. We are mindful to honour our long and successful history as we move forward to our future."
Care, Comfort and Support
Butterfly House’s ‘strapline’ will become; Care, Comfort and Support. Jo Woolf continued: "We want everyone to understand what our charity provides and we feel that Care, Comfort and Support succinctly captures this."
Stokenchurch based Tank2 design carried out the image update for Butterfly House. Tank2 founder and design lead Warren Kerley said: "We are delighted to assist such an important community organisation. This is a new era for Butterfly House and the perfect time to update its look. We wanted to respect the hospice’s heritage while brining this new era to life."
The new name and look will gradually be phased in as the hospice prepares for its official opening in September this year.
About Butterfly House, The South Bucks Community Hospice
Butterfly House is a charity based in High Wycombe. It receives less than 5% of its funding from statutory sources.
Butterfly House is a leading community resource for supporting patients living with life-limiting or life threatening illnesses. It offers patient-centred care to individuals through the provision of specialist palliative, psychotherapeutic and lymphoedema care. It also supports families and their carers.
Originally established in 1986, Butterfly House offers a pioneering and new kind of hospice care. This care is designed to meet the societal changes we face, mainly people living longer.
As the only palliative day hospice in South Buckinghamshire, it serves over 320,000 people. By the middle of 2018, it is projected that 650 to 800 people a month will be cared for at the new Hospice building.
For further information:
Elaine Begley
Elaine.Begley@sbhospice.org.uk - 07801 515585
